Rachael Amesbury

Comedian and copywriter Rachael Amesbury on getting involved with youth culture, telling men to stop asking what it’s like to be a female comic and why TikTok embodies human connection.

Imagine your husband drunkenly telling your boss you hate them at a party, and then having to talk your way out of it at work. Big whoopsies. Well, that exact horror story happened to this week’s Tell It Like It Is trailblazer, Rachael Amesbury, stand-up comedian and founder of content marketing agency ‘You Zig, I’ll Zag,’. Find out what makes content count as Rachael dissects why writing is rewriting, why lifting the corporate curtain is essential for authenticity, and why serendipity is her favourite word to live by. If you’re like me and don’t know what TikTok is or does, Rachael provides all the answers, along with a hefty dose of humour, wit and candour. Rachael’s episode is essential listening for anyone getting newly involved in content marketing, copywriting and branding (or even comedy) - she’s made the mistakes so you don’t have to! Download here, laugh along, and get inspired.